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Manager Business Development and Market Analysis

Touchpoint Manager & SN Ancillary Driver

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Manager Business Development and Market Analysis

Diegem, Belgium

Employee

About Brussels Airlines

Brussels Airlines, part of the Lufthansa Group, is the national airline of Belgium with its home base at Brussels Airport.
Our mission is to be the most reliable airline, making everyone feel at home.
We are passionate about what we do, whether it’s on board, in an office, in the hangar or at an airport. Our people are recognized for always going above and beyond and for constantly challenging themselves.

Purpose of the position

As Manager Business Development and Market Analysis, you will

Be part of the Commercial Cockpit (integrated in Network Planning and Revenue Management Department) and support the decision making process of Brussels Airlines’ Commercial Committee.
Provide performance, competition and market analysis and present to Brussels Airlines’ commercial departments and senior management.
Coordinate commercial actions and projects internally and towards the Lufthansa Group (LHG), including the Africa Competence Centre.
Steer Brussels Airlines’ sales performance and set up action plans with Revenue Management, Network, Sales, Marketing to address budget gaps.
Develop monitoring and reporting dashboards.

Your tasks

Monitor Brussels Airlines revenues and commercial KPIs

Continuous monitoring, analysis and interpretation of the global Brussels Airlines’ results and market positioning, identifying deviations to targets.

Main activities

Build up dashboards and reporting on Brussels Airlines’ performance.
Monitor competitive situation and evaluate market trends.
In-depth gap analysis through industry standard methods.

Steer and initiate corrective actions to optimize Brussels Airlines revenues and profitability

Trigger commercial actions for corrective measures where needed & in coordination with LHG Commercial Departments (Revenue Management, Network, Sales, Online, Marketing). Follow up of measures & actions.

Main activities

Stakeholder management on working and executive level.
Determine and align on required measures with commercial interfaces.
Coordination and follow up of actions and reporting to senior management.

Deliver Ad hoc reports and presentations

Elaborate ad hoc reports & carry out presentations according to Brussels Airlines’ Commercial Committee needs.

Main activities

Elaborate clear reports and presentations to deliver insights and recommendations upon senior management request.
Present findings to Brussels Airlines’ Commercial Committee / senior management.
Provide statistical support to the Commercial Department.

Participate in Global and Local projects including the Lufthansa Group Africa Competence Centre

Take on key role in projects of strategic importance for Brussels Airlines and Lufthansa Group. Be an active member of the LHG Africa Competence Centre.

Main activities

Project ownership on key commercial topics.
Data analysis and presentations to support Brussels Airlines/LHG projects.

Your profile

Bachelor degree preferably in economics/business/science or equivalent experience.
Preferably 3 years working experience.
Tourism/airline industry background is a plus.
Experience in analytical positions and reporting.
Excellent knowledge of English (spoken and written) is mandatory.
Excellent mastery of Excel and Powerpoint.
Knowledge of Tableau/Spotfire reporting system and airline reservation system is a plus.
Analytical and presentation skills.
Able to summarize complex topics into tangible content and recommendations.
Business driven with good communication skills.
Stakeholder management.
Proactivity and agility in changing environments.
Able to develop pragmatic solutions.

What we offer

A flexible reward plan that allows you to optimize part of your salary.
A flexible work environment focused on activity-based working and home office possibility.
Travel benefits.
Company car (or car allowance and/or public transport subscription).
Profit sharing.
Group insurance.
Company medical plan (optional).
Representation & homeworking allowance.
Meal & eco vouchers.
A spot in a very enthusiastic team & a great company to work for.

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Touchpoint Manager & SN Ancillary Driver

Diegem, Belgium

Employee

About Brussels Airlines

Purpose of the position

As Touchpoint Manager & SN Ancillary Driver your core responsibilities will be managing and optimizing offering and promotion of various ancillary services along the entire customer journey at all touchpoints to enhance ancillary customer experience, increase revenue and add value to the main product and service.

Your tasks

Identify key touchpoints across the end-to-end customer journey where ancillary services are offered and develop a strategy to ensure seamless customer experiences and optimal placement to meet commercial goals.
Implement strategies to enhance the ancillary customer experience by addressing pain points, improving placement and promoting ancillary sales based on customer insights.
Drive an omnichannel ancillary offer by ensuring a consistent, integrated, and personalized experience across all channels, aligned with commercial objectives.
Collaborate with Marketing to develop concepts that encourage customer use of ancillary services and boost sales.
Track ancillary performance across touchpoints using KPIs, leveraging data analysis to inform actions and improvements.
Support Category Management in developing a holistic ancillary sales strategy and ensure knowledge transfer within cross-functional teams.
Collaborate closely with departments such as Marketing, Digital Hangar, Sales, Customer Service and Stations to align ancillary service placement, promotion and prioritization with business objectives.
Coordinate and implement actions across units like Stations, Service Centers, and Sales to promote ancillary services across various channels.
Ensure regular knowledge sharing with customer-facing teams (e.g.: Service Centers, Stations) to equip them for effectively selling and promoting ancillary services.
Ensure all ancillary services meet regulatory standards and are correctly and accurately displayed and offered, maintaining high quality.
Identify and pursue new opportunities for innovative ancillary sales growth.
Working in an international team, which is spread out over the 4 main hubs of Lufthansa Group (functional Team in Brussels consists of 2 employees).

Your profile

University degree in marketing, communications, business administration or related field or comparable long-term work experience.
Methodical and structured work.
Knowledge in customer experience management, E-Commerce, retailing or related roles ideally in aviation and ancillary services desirable.
Experience in managing cross-functional projects and driving results through collaboration.
The ability to motivate, inspire and guide relevant stakeholders/team to collaborate toward a joint goal.
Ability to thrive in a dynamic environment, adapt quickly to changes.
Proficient in using metrics to measure the performance of touchpoints and ability to translate insights into actionable strategies.
Very good knowledge of MS Office tools (e.g. Powerpoint, Excel & Teams) and familiarity with digital platforms used for managing customer interactions, and digital communication is favorable.
Very good communication skills spoken and written in English. German is an advantage.
Enthusiasm for experimenting with new approaches to improve touchpoint management.
Being elegible to live and work in Belgium.

What we offer

A flexible reward plan that allows you to optimize part of your salary.
A flexible work environment focused on activity-based working & home office possibility.
Travel benefits.
Company car (or car allowance or mobility budget).
Profit sharing.
Group insurance.
Company medical plan (optional).
Meal- & eco vouchers.
Representation & homeworking allowance.
A spot in a very enthusiastic team & a great company to work for!

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